The Good:
- Apple don't need the market to tell them what to do. In fact, they are always late to the market. I think they choose their battles wisely. Of course it's nice of the other manufactures to test the waters ahead. Will they close the gap on cost? No. But they don't need to! They are the richest company in the world. When a new Ferrari is released due say "it's amazing, but they failed to close the cost gap to the Mondeo, what a fail!".
- One of the things Apple have going for it is good quality 3rd party accessories and the security aspects. Other than that Android is streets ahead. Both these positions worry me somewhat as I no longer trust either company with the information I seem to giving them. I would be quite happy to pay X % month knowing that I will suffer no advertising my data no matter what will not be passed onto to third parties. Ideally this will be European based. I can't find anything to fit that bill. Not that I am doing anything wrong to worry either but it does sit well. Especially this smart health business. That's why I build my own ROMs for my Samsung S8. I build my own security into my smartphone!! Here's a very ancient how-to I wrote a few years ago (I must update it to the current trends in Google and Samsung; alas, no time...)
- I think this WWDC marked the beginning of Apple slowing shifting away from Steve Jobs' legacy. Apple is integrating with more outside services (Healthkit / Homekit, 3rd party keyboards), they are updating their coding framework with the biggest changes in Apple's history (for developers) and it is clear they will keep on pushing into the 'phablet' sector, something SJ wasn't keen on.
The so-and-so:
Why on earth would Apple 'particularly' want to help their own developers write apps for their competitors? That statement goes without saying, no? iOS has been hugely attractive to developers since it was launched, just look at the stats. iOS users spend much more money on apps and more time their devices more and Android owners use theirs.
The bad:
Apple is still a niche player and it will always will be. Some 80% of smartphone users globally are on Android and this number appears to be growing. iOS/Apple on the other hand, continues to lose market share where they have dropped to a 15% global market share. In the past few years, this Apple market share number keeps falling, especially in the North America and Europe, traditional strong-holds. Apple is a pimple on the horizon in most developing economies.....India, Indonesia, Brazil, etc. Apple needed to pull out the stops to stem the blood-letting, and Android has the lion's share of the high-end market too (Samsung to name just one)! The bottom-line here is: has Apple done enough or will it be a permanent niche player? Will it always be a closed and proprietary ecosystem? It remains to be seen.
Bottom-line: Most of the early adopters of iPhone I know have now moved to Android (with one exception: a guy I work with). I think as people get more savvy, the shift to Android will just accelerate. The bottom line is that Apple is a minority player in the phone market and smartphone market. The gap is growing, too. It will continue to grow while Apple insist on such a limited range and exorbitant pricing structure. Will I ever use an iPhone? As I usually say, that depends. The moment Apple allows me to do what I can presently do with my Samsung S8 is the moment I'll leave them behind and be the first in line to buy an iPhone. Sadly that moment hasn't arrived yet as the WWDC 2019 just showed.
If you are reading this from the future: Please, please, please do not imagine we in the early XXI century were all shallow, intellectually and emotionally stunted consumer-types doing circle jerks over metal and plastic gadgets. A healthy proportion of Portugal's population in the future couldn't give a toss about all this bollocks, both iOS and Android...

